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Privacy Policy

  • Privacy Policy

Last updated: 25th May 2018

Why does this policy exist?

We, Amersham Designs (trading division of Amersham Blinds Ltd), are committed to protecting and respecting your privacy.

This policy (together with our terms and conditions, and any other policies referred to herein or therein) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

What does this Policy tell me about?

Your Rights in regard to personal data

What personal data we process

How we use your data and the legal basis for this use

When we share your personal data

How long we store your data for

Where we store your personal data

Data Security

Cookie policy

Links to third-party websites

Additional privacy protection for children using the internet

Governing Law

1. Who is Amersham Designs?

This website is an online retail division of Amersham Blinds Ltd (“Us/We/Our”).
Our registered company number is 6377414 and our registered office is at 22 Wycombe End, Beaconsfield, Buckinghamshire. HP9 1NB.
We are VAT registered, with number 916054537.
We offer varied services, and we trade under the two names of Amersham Blinds Ltd and its division Amersham Designs.
We, Amersham Blinds Ltd, are the owner and operator of this website and, for the purposes of the Data Protection Act 1998 (as amended), we are the data controller, maintaining a data controller registration with the Information Commissioner.

Your rights in regard to your personal data

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by clicking the unsubscribe button on any email communication or by contacting us via email or by telephone.

Where you have consented to us using your personal data, you can withdraw that consent at any time.

If the information we hold about you is inaccurate or incomplete, you can notify us and ask us to amend it.

You also have the right to ask us to provide a copy of any personal data we hold about you.
If you have a complaint about how we have handled your personal data, you may be able to ask us to restrict how we use your personal data while your complaint is processed.

To get in touch with us please email [email protected] or call 01494 721089

What personal data we process

We collect and process personal data about you when you interact with us and our services and when you purchase goods and services from us. The personal data we process includes:

your name;

your shipping/billing address, email address and/or phone number;

your bank details, including account number and sort code;

information related to the internet browser and device you use to access our services;

the pages visited and individual interactions with our services;

and/or any other information you provide


How we use this data and the legal basis for this use

We process the personal data above for the following purposes:

To fulfil any order or contract, for example, if you make a purchase from us or enter into an agreement to receive services. This may include verifying your identity, taking payments, communicating with you, providing customer services and arranging the delivery or other provision of products or services. We require this information in order to enter into a contract with you and are unable to do so without it;

Amersham Designs do not hold any payment card data;

To comply with our legal obligations;

With your consent to respond to any requests in relation to your data and per your legal rights and/or in accordance with our legitimate interests including to investigate any requests received from you or from others, about our website or services;

We may use information you provide to personalise (i) our communications to you; (ii) our website; and (iii) products or services for you, in accordance with our legitimate interests;

To monitor use of our websites and online services. We may use your information to help us check, improve and protect our products, content, services and websites, in accordance with our legitimate interests;

In circumstances where you contact us by email, transcripts will be stored for quality, training and security purposes, in accordance with our legitimate interests;

To market to you using third-party dynamic retargeting;

We may also market to you in relation to relevant products and services, this will only be sent where you have consented to receive it, you have been given an opportunity to opt-out. You will continue to be able to opt-out of electronic direct marketing at any time by following the instructions in the relevant communication.

When we share your personal data

We may share your personal data with the below third parties:

Our professional advisors, external legal advisors and financial advisors;

Marketing and communications agencies where they have agreed to process your personal data in line with this Privacy Notice;

Market research companies;

Our suppliers, business partners and sub-contractors; and/or

Search engine and web analytics.

Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if needed for the legal protection of our legitimate interests in compliance with applicable laws. Personal data may also be shared with third party service providers who will process it on behalf of Amersham Designs for the purposes above. Such third parties include, but are not limited to, providers of website hosting, security, finance applications, logistics partners and payment providers.

In the event that our business or any part of it is sold or integrated with another business, your details will be disclosed to our advisers and those of any prospective purchaser and will be passed to the new owners of the business.

How long we store your data for

We will not keep your personal information for any purpose for longer than is strictly necessary and will only retain the personal information that is necessary in relation to the purpose. We are also required to retain certain information as required by law or for as long as is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse pursuant to our terms and conditions.

We will retain your data for a short time beyond the specified retention period, to allow for information to be reviewed and any deletion to take place. In some instances, laws may require Amersham Designs to hold certain information for specific periods other than those listed above.

Where we store your personal data

Primarily we store all of our data within the European Economic Area (“EEA”) however the personal data that we collect from you may be transferred to, and stored outside the EEA. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers, in which case the third country's data protection laws will have been approved as adequate by the European Commission or other applicable safeguards are in place.

Data Security

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your own risk. We take reasonable administrative, physical, and electronic measures designed to safeguard and protect your information from unauthorised access or disclosure. This includes various encryption techniques. Although we use commercially reasonable efforts to safeguard the privacy of your information, transmissions on the Internet cannot be made absolutely secure. Moreover, we cannot assure you that your personal information that we collect will not be used or disclosed inconsistently with this privacy policy. We assume no responsibility or liability for disclosure of any of your in-formation due to errors in transmission, unauthorised third-party access, or other causes beyond our reasonable control.

Cookie Policy

We may collect information about your computer or mobile device by using Cookies. If you use our website, you are consenting to the use of Cookies as explained here. Cookies are small text files that are placed on your computer by websites that you visit and provide statistical data to us, that does not identify you personally but can tell us a lot about your browsing habits to tailor your user experience to suit your needs. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use cookies to enhance our security, help us gather information during subscription and understand our web traffic trends and to share your non-personal information with carefully selected third parties for marketing purposes.

Cookies help us to improve the Services and to deliver a better and more personalised service. They enable us to:

estimate our audience size and usage pattern;

store information about your preferences, and so allow us to customise the Services according to your individual interests;

speed up your searches;

recognise you when you return to any website or application;

provide anonymised statistical information: Non-personal data may be gathered on our behalf using cookies, log file data, and code that is embedded on our websites by specific third-party partners to help these selected third parties to deliver relevant advertisements to you.

We use this non-personal information to help improve the services we provide to you. When you visit the publicly available sections of the Services, a session ID cookie is placed on your computer that only lasts while you’re visiting. We also place persistent cookies (also known as local storage devices) on members’ computers, so that we remember them to make your login in process faster and easier.

Controlling and deleting cookies

You have the right to choose whether or not to accept cookies and we explain how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Sites and the websites of other companies. You may block cookies in several ways:

by using the opt-outs provided below;

by visiting http://www.youronlinechoices.com/; or

through your browser, as explained below.

You can also block cookies by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. In order to do this follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" facility). Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser. Further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.aboutcookies.org and www.youronlinechoices.eu.

What cookies are used for and why we use them on this Site

Analytics and research

We use the information collected by analytical tools to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. 


We need to use certain cookies and local storage devices to ensure our members have the best possible experience, such assisting with your navigation of our site, ensuring pages load up quickly and respond faster to your requests for our Services. 

Additional privacy protection for children using the internet

We do not solicit or target persons younger than legal age for collection of information online. Our Site does not permit children under the age of 18 to become users and we do not accept any information from children. By submitting information to us you represent that you are over the age of 18. We encourage minors to seek the consent of their parents before providing any information about themselves or their households to anyone on the Internet. We encourage parents to take an active role to protect the privacy and security of their children and to prevent the inappropriate use of information about their children. We support the development of technologies that help parents to control the collection and use of personal information from children who use online services in their households.

Governing Law

The laws of Scotland govern this privacy policy and any dispute or claim arising out of or in connection with it or its subject matter (including non-contractual disputes or claims). If a conflict exists between this English language version and any translated copies of the privacy policy, the English version will prevail. 

If you have any questions about this privacy policy, then please contact us at [email protected]